Client
Industry
Services
Launched
Context
Approach
Outcome
Credits
Solstice // Details
Client
Solstice Grid
Industry
Energy / Climate Tech
Services
Brand Identity, Web Design, Web Development, Motion
Launched
2025
Context
Solstice Grid models electricity
Solstice Grid models electricity demand for regional utilities — the kind of work where being wrong by two per cent costs somebody millions. Their model was better than anyone else's. Their brand looked like a 2016 dashboard screenshot.
Approach
We built the identity around
We built the identity around certainty rather than energy — no gradients, no glowing grids, no wind turbines at golden hour. A fixed geometric wordmark, one high-contrast palette, and a data-mark that behaves like a measurement rather than a logo.
Outcome
Shipped four days before
Shipped four days before the funding announcement. Demo requests ran at 2.4× the prior quarter through the following two months, and three of the four utility partnerships announced since started from the demo rather than a sales call.
Credits
Name
Art Direction
Name
Design
Name
Development
Marrow
Marrow
Brand Identity
Brand Identity
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© Front Yard 2026
© Front Yard 2026
© Front Yard 2026
© Front Yard 2026