Animated video production in Los Angeles

How much does an explainer video cost?

A 30-second explainer starts at $6,000. A 60 to 90 second brand or launch film starts at $10,000. Campaign and social motion runs on a retainer from $3,000 a month. Length, custom illustration or 3D, voiceover, music licensing, and the number of formats move the number.

How long should an explainer video be?

Most explainers land between 30 and 90 seconds. Thirty seconds is usually enough for one product doing one job, and it fits an ad or a cold email. Past 90 seconds the piece becomes a brand film. If the script runs long, we cut the script before adding runtime.

What is a brand film?

A brand film is a 60 to 120 second piece that introduces a company, usually around a rebrand, a funding round, or an opening. It covers what you do, who it’s for, and how it feels to work with you. An explainer answers what the product does.

How long does it take to make an animated video?

Three to five weeks for a 30-second explainer, five to eight for a 60 to 90 second film. About half of that is script, storyboard, and styleframes, before any animation starts. The schedule holds when feedback comes back consolidated. Compressed schedules get quoted separately.

Do you write the script?

Yes. We draft it, and you bring the substance about the product, the customer, and what you can claim. Most clients send notes, a deck, and a recording of a sales call. If you have a script already, we storyboard it and flag the lines that are hard to show on screen.

Do you do sound design and music, or do we hire that separately?

We do it, and it’s included. Sound design and mix are scoped from the storyboard stage, and the cut and the audio get built together. Music is an original score or a licensed track, depending on budget and scope. Voiceover is included when the script calls for one, and we cast and direct it.

What formats do we get, and can we use the video in ads?

You get a 16:9 master, 9:16 and 1:1 versions, a captions file, and cutdowns when ads are in the scope. Yes, you can run it in paid media and on social. The music and voiceover licenses are scoped around your uses, including paid social.

Do we need finished brand assets before you start?

It helps, but no. If you have a logo, type, and color, we animate inside that system. If you don’t, the styleframes set the look. We also do brand and site work, and a launch film is often made alongside a new identity, as it was for Broken Spanish Comedor.