Branding agency in Los Angeles

What is a brand sprint?

A brand sprint is a two-week engagement that ends with a finished, usable brand. Days 1 to 3 cover positioning, audience, and competitors. Days 4 to 10 are the logo, type, color, and the system applied to product, site, and social. Days 11 to 14 are final files and guidelines. It starts at $6,000.

What's included in a brand identity?

A primary logo and a secondary mark, a color palette, a typography system, art direction, and the applications you need on day one, usually product, website, social, print, and merch. You also get a brand guide PDF and editable source files. Naming and messaging are quoted separately.

How much does a brand identity cost?

A brand sprint starts at $6,000 and a full identity or rebrand starts at $8,000. Creative direction retainers start at $3,000 a month, with a three-month minimum. The number moves with how many applications you need, whether naming or messaging is in scope, how many stakeholders sign off, and whether the brand is bundled with a site build.

How long does a rebrand take?

Three to six weeks for most rebrands. The audit at the start adds time compared with building an identity from scratch. We work out what to keep, what to retire, and everywhere the old mark is currently living. Migration planning happens inside the same window.

How many logo concepts do you show?

Two directions, each developed far enough to judge the mark, the type, the color, and two applications. You pick one and send one consolidated round of notes. We refine from there.

Do you do naming?

Yes, when it's scoped in. Naming sits outside the standard identity price and is quoted separately. It runs before the visual work starts, since the name shapes the wordmark. Trademark search isn't included. We'd put the shortlist in front of a trademark attorney before anyone commits to one.

What files do we get at the end?

Editable source files plus exports in the formats your team uses, the brand guide PDF, and every application we built along the way, including social templates, deck styles, and product UI. All of it is handed over in your name with no lock-in.

Do we need positioning figured out before we start?

No. The first phase of a sprint covers positioning, and a questionnaire on audience, goals, and competitors goes out before kickoff. If your team already agrees on positioning, we'll use it and the first phase gets shorter. Disagreements surface in the first three days.