Client
Solstice Grid
Industry
Energy / Climate Tech
Services
Brand Identity, Web Design, Web Development, Motion
Context
Solstice Grid models electricity
Solstice Grid models electricity demand for regional utilities — the kind of work where being wrong by two per cent costs somebody millions. Their model was better than anyone else's. Their brand looked like a 2016 dashboard screenshot.
Approach
We built the identity around
We built the identity around certainty rather than energy — no gradients, no glowing grids, no wind turbines at golden hour. A fixed geometric wordmark, one high-contrast palette, and a data-mark that behaves like a measurement rather than a logo. The site leads with the demo instead of describing it. The launch film runs 90 seconds and spends 40 of them on a single forecast resolving against reality.
Outcome
Shipped four days before
Shipped four days before the funding announcement. Demo requests ran at 2.4× the prior quarter through the following two months, and three of the four utility partnerships announced since started from the demo rather than a sales call.
Credits
The Crew
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Client
Solstice Grid
Industry
Energy / Climate Tech
Services
Brand Identity, Web Design, Web Development, Motion
Launched
2025
Context
Solstice Grid models electricity
Solstice Grid models electricity demand for regional utilities — the kind of work where being wrong by two per cent costs somebody millions. Their model was better than anyone else's. Their brand looked like a 2016 dashboard screenshot.
Approach
We built the identity around
We built the identity around certainty rather than energy — no gradients, no glowing grids, no wind turbines at golden hour. A fixed geometric wordmark, one high-contrast palette, and a data-mark that behaves like a measurement rather than a logo.
Outcome
Shipped four days before
Shipped four days before the funding announcement. Demo requests ran at 2.4× the prior quarter through the following two months, and three of the four utility partnerships announced since started from the demo rather than a sales call.
Credits
Name
Art Direction
Name
Design
Name
Development
Brand Identity
Brand Identity
web design
web design
web development
web development
motion
motion
read details
read details
Thank you from front yard
To the Solstice Grid team — for trusting the harder idea, for the arguments that made it better, and for shipping it on time.
To the Solstice Grid team — for trusting the harder idea, for the arguments that made it better, and for shipping it on time.
© Front Yard 2026
© Front Yard 2026
© Front Yard 2026
© Front Yard 2026